Ra One

CODE : ENTBOLOD0003  
       
Descriptions :
Ra.One is a 2011 Indian science fiction superhero film directed by Anubhav Sinha and starring Shahrukh Khan, Kareena Kapoor, Armaan Verma, Arjun Rampal, Shahana Goswami and Tom Wu in pivotal roles. The story follows Shekhar Subramanium (Khan), a game designer who creates a motion sensor-based game in which the antagonist (Ra.One) is more powerful than the protagonist (G.One). The former escapes from the game's virtual world and enters the real world; his aim is to kill Lucifer, the game ID of Shekhar's son and the only player to have challenged Ra.One's power.

Ra.One originated as an idea Sinha got while watching a television commercial. He expanded it into a script, and approached an interested Khan with the story. Principal photography began in March 2010 and took place in India and the United Kingdom. The post-production involved 3-D conversion and the application of visual effects, the latter being recognised as a technological breakthrough among Indian films. With a budget of at least 125 crore (US$23.63 million), Ra.One was one of the most expensive Indian films at the time of release. A further 52 crore (US$9.83 million) was spent on the marketing, which included a nine-month publicity campaign, brand tie-ups, merchandise, video games and viral marketing.

The film, initially scheduled to release on June 3, 2011, was delayed by the extensive post-production. It also faced controversies involving plagiarism, content leaks and copyright challenges. Consequently, Ra.One was released on October 26, 2011, the beginning of the five-day Diwali weekend, in 2D, 3D and dubbed versions. Premieres were held in Dubai, London and Toronto between October 24 and 26. The film witnessed the largest international theatrical release for an Indian film as of 2011, and was preceded by high audience and commercial expectations.

Upon release, critics endorsed mixed opinions of the film, with general praise for the visuals and music, and criticism of the script and direction. Commercially, the film became the third highest-grossing Bollywood film of 2011 and broke a number of box office opening records. Box office website Box Office India deemed Ra.One a domestic "hit" and overseas "super hit". The film won numerous awards for technical aspects, notably one National Film Award, one Filmfare Award and four International Indian Film Academy Awards. However, it also received dishonorable awards like "Worst Film," namely two Golden Kela Awards and one Ghanta Award.
 
       
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Category   Entertainment  
SubCategory   Bollywood DVDs / CDs  
       
       

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